Some recent polling by Lonergan Research shows that 70% of people surveyed in Queensland and 68% of people in NSW didn’t know who the leader of the ALP in those states were. 51% in NSW didn’t know who the Premier was.
It’s all in this Lenore Taylor story http://www.theguardian.com/world/2014/sep/13/who-is-warren-truss-poll-reveals-holes-in-australians-grasp-of-politics
I suppose the question is, why? Why do people not know or care who their political representatives are?
And whose job is it to enlighten them, if that is indeed a worthy aim? Does Australia have a higher or lower proportion of ‘low information voters’, as they are known?
For me, it is really up to political parties and their leadership to distinguish themselves from the overwhelming amount of information that befuddles us each day. And to ‘cut through’, they should be clear about what they stand for, and back that up with action that can be seen by the public. If necessary, the ALP should be prepared to upset some vested interests, and actually seek out conflict with the privileged few, if needed. As Paul Wellstone said, sometimes you have to start a fight to win one.